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These days, a lot of people talk and write about business; the media around the world produces thousands of publications on business topics every day. Though the Financial Times, the Economist and Business Week are circulated in millions of copies, the writers seldom have the magical effect of the quotes made by the rich and famous in the world of business when it comes to business inspiration. Really, what is it that makes these quotes so appealing to the public?
Several points have to be kept in mind here. Firstly, the financial sayings of the rich and successful contain a lot of wisdom in a few simple words. You could say that it may require some knowledge in business and economics when it comes to grasping the ideas of business writers, while the quotes of the rich and famous are golden nuggets of information and advice.
There is another reason why those who make their first steps in the world of business prefer to trust the big magnates more than the business writers and lecturers. The first have acquired their business knowledge from practice and have turned this knowledge into billions of dollars. The second acquired their knowledge from thick business manuals and long lectures in dismal halls.
When asked about the idea of innovation and change, Rupert Murdoch pointed out that the world was changing really fast: big will not beat small anymore. As it stands, it is a case of the fast beating the slow. You may read hundreds of pages on the importance of innovation and change against the background of rapidly changing financial conditions on the world markets, or you can take Mr. Murdoch’s simple words that growing a big business is not as important as growing one which is quick to adapt to changes in the market.
If you are an entrepreneur, you can use the clever thoughts of magnates and witty leaders just like they do: to motivate your employees. As you know, an unmotivated sales team is no good to you at all. Your salespeople have to be aggressive about closing deals, making contacts, and the like. As a rule, the work routine of a good sales team is tense. Sales have to be made or your people are wasting your time and money. If your employees are not motivated enough, then you can motivate them by using quotes and sayings from famous business people.
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